Don't worry we will break it down for you.
Have you ever wondered why some juices seem fresher than others? The answer might lie in a process called concentration. This post dives into the world of concentrates versus juices, exploring the benefits of each and why some companies, like ours, choose concentrates.
What's The Difference?
At their core, both concentrates and juices are derived from fruits and vegetables. However, the processing methods differ. Fresh-squeezed juice involves simply extracting the liquid from the produce. Juice concentrates, on the other hand, undergo an additional step: water removal. This water evaporation process, often done through boiling or filtration, results in a thick, syrupy concentrate.
Why Concentrates?
While fresh-squeezed juice might seem like the ideal option, there are several advantages to using concentrates:
Preservation Power: Freshly squeezed juice has a short shelf life due to natural enzymatic activity. Concentrates, with most of their water removed, are shelf-stable for longer periods without requiring preservatives. This eliminates the need for additives commonly found in store-bought juices.
Seasonal Savvy: Imagine wanting a refreshing lime drink in December. Finding perfectly ripe limes in the off-season can be tricky. Concentrates allow us to use high-quality fruit, regardless of the season. The concentration process preserves the flavor and nutrients of the produce at its peak.
Transportation Triumph: Fresh juice is heavy! Concentrates, due to their reduced water content, are lighter and easier to transport. This translates to a smaller environmental footprint when it comes to shipping.
The Reconstitution Revelation.
So, if the water is removed, how do we get a drinkable juice from concentrate? The answer lies in reconstitution. We add back high-quality, filtered water to the concentrate, bringing it back to its original volume and creating a delicious, refreshing juice.
By using concentrates, we can offer you a selection of fruit and vegetable juices without sacrificing quality or taste. We source high-quality ingredients, ensure their peak flavor is preserved through concentration, and then bring you a delicious and shelf-stable product made without unwanted additives.
The Choice Is Yours.
Both concentrates and juices have their place. While freshly squeezed juice offers an immediate taste of the fruit, concentrates provide a convenient and shelf-stable alternative without compromising on quality or flavor. By understanding the differences, you can make informed choices about the juices you choose!
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